Transitioning From Non-Cannabis to Cannabis: What You Need to Know
Written By Christy Essex
So, you want to work in cannabis? There is a lot of “buzz” going on, especially when it comes to people looking into transitioning to cannabis from non-cannabis fields.
Cannabis companies have needs, just like any other company in any other legal industry. In the fastest growing industry in the nation, opportunities are popping up everywhere.
The process of transitioning from traditional non-cannabis careers into the cannabis industry may seem daunting, however there are more connections between the job you have now and your future career in cannabis than meets the eye.
One of my favorite quotes by Henry Ford is “Whether you think you can-or think you can’t-you’re right!” I kept this quote by my desk as I set up to pivot into the cannabis space, myself. Now, here I am ten years later loving my decision to transition into the cannabis workforce.
So, if you are still wondering where to start, here are some recommendations;
From Red to Pink - Part VIII: Hot Pink mess
Written By Lindsey Gunter
Listen up people: You can be a big, bad whatever, but if you put two types of weed in the bag, you’re doing bad business. Period. It’s unacceptable. I could not believe the blatant illegality of this, outside of the poor planning and product development. Such shamefully low regard for the consumer. There is only one C.O.A. for good reason, and besides, people have eyes and can clearly see a difference.
'Red would never have done something like that' I remembered thinking to myself. What a shame it felt like at times, everyone from the teams I worked with running dispensaries were scattered all over the place by now, and couldn't likely come in to see what all that I learned from them could make.
For some, after the amount of drama that had so far unfolded, they were starting to feel embarrassed about even being associated with the place. I wondered what my own late business owning mother would say about Pink as I watched ownership and the owner's assistant show family around the dispensary around holiday time.
From Red to Pink - Part VII: Pink & Red Flags
Written By Lindsey Gunter
Unsurprisingly, there were a few hurdles up front. Aren’t there always? Namely, construction ran behind and, oh yeah, a pandemic was beginning to unfold, followed by one of the greatest movements for civil rights in recent U.S. history. Then there was the racism - yes, I used that word, and it won’t be the last time I mention it, either.
We still set a goal for a soft opening to culminate into a hard opening day celebration on 4/20/2020. And once I got my team together operationally, the store seemed closer to opening than ever. But it also seemed more and more clear that no one would be having a 4/20/2020.
It is my sincere hope April 20th someday becomes a nationally recognized holiday for the USA, marking cannabis’ debutante moment of acceptance, to at least make up for this sacred moment, snatched away by fate.
From Red to Pink - Part VI: The Pink Era Begins
Written By Lindsey Gunter
My layoff date approached, red jackets began to appear in thrift store windows around town (ouch), and I found myself sitting in a dark, shabby room covered in concrete dust - clearly the only habitable place in the general sea of construction going on inside. I was interviewing for a new dispensary’s ownership that got my resume from The Blacklist. “Gold” someone had called it. We knew some of the same people, shared some brand-building opinions and a desire for an open, feminine, inclusive ideal for the dispensary. I shook hands and agreed to an hourly rate until opening, upon which time a salary for myself and the people I brought into other key positions would go into effect. I walked out and just about danced all the way home.
Do you ever wish you could just go back in time, not to prevent anything from happening necessarily, but to warn yourself? I probably would’ve just tapped myself on the shoulder and simply said, “Don’t dance yet.”
But alas, as I danced down the street, “Finally,” I thought, “this is my chance to put a real dent in the binary!”
Women Are Now Networking Over Blunts & Brunch: Next stop - Vegas!
Written By Lindsey Gunter
Would you know if a woman smoked cannabis by looking at her? This is what’s hard for brands and companies to connect with in cannabis when it comes to marketing toward women.
What better way to begin building awareness as well as connection to this vast and unfamiliar assortment of women than a woman-focused event? One with “activations” and more, within which women can explore and converse! Cannabis is still a very male-dominated industry, women sticking together in cannabis will inspire women to stand together more in general - Events are a great way to accomplish this.
When it comes to this niche, Adelia Carrillo (CMO/Co-Founder of “EventHi”) and “The Marijuana Momma” Parisa Mansouri-Rad’s “Blunt Brunch” has grown to become one of the nation’s best places for women in cannabis to network and empower one another. 2022 has been a great year, as Blunt Brunch has successfully put on events in multiple cities including Chicago, Los Angeles, San Diego, Phoenix, and, coming up - Las Vegas!
From Red to Pink - Part III: THE STARTUP
Written By Lindsey Gunter
Getting hired at “Red” was a surreal blur, and the company itself was more the latter definition of startup. By the time I got my red jacket, I was already elbow-deep in the supply chain and hooked on the nitro cold brew available on tap, as well as absolutely loving the company culture. I never personally found it to be as hostile and bro-like as some might suggest, just the usual pronounced levels of ego from upper-management, slowing down decision-making from time to time due to petty, pseudo-professionalism. Nothing anyone hasn’t seen before.
Remember that part in Tim Burton’s The Nightmare Before Christmas, when Jack Skellington discovers Christmas Town? Yeah, that was me. Something new and exciting was happening to me! What I used to think was boring business information after watching my parents grow a small business into a multi-million-dollar corporation my entire life, revealed itself to be an enterprising acumen paired with passion-fueled intuition. But there was also another aspect that came with this new job that I wasn't expecting.