Cannabis and Fatherhood with John Shute

Canna-Dad Spotlight

Name: John Shute

Title: CEO, PufCreative

Kids: 2; 5-year-old girl and 2-year-old boy

Location: Colorado

Preferred consumption method: vapes and concentrates

Cannabis and Fatherhood with John Shute

Cannabis takes me out of a stressful environment I put myself in with work, and allows me to step back and be with my kids.
John Shute, with his snowboarder’s flow and printed shirts, is a man who appears laid-back. But listen to just a snippet of his daily life, and you’ll see a man in relentless pursuit of what he wants.

And what John wants is, well, everything. He’s the founder and CEO of the award-winning agency PufCreativ, husband to a wife with her own impressive and demanding career, and father to two happy, healthy children, as well as an avid skateboarder, snowboarder, and drummer whose band plays at MJBizCon, the largest cannabis conference in the world.

So how does this self-professed “go-with-the-flow-er” manage a day of never-ending responsibilities? In one word: cannabis.

Navigating An Evolving Relationship with Cannabis and Fatherhood

John has been a fan of the plant for decades. He started smoking in high school, combining a regular smoking routine with extreme sports and a love of music.

He is, and has been for years, a daily consumer. But he describes his past cannabis consumption as “all day, every day”, accompanying a harder partying lifestyle. It was the impending arrival of his firstborn daughter that made him pause.

“I’m a stoked person,” John said. “And I don’t need that to ignite me. I had this epiphany while partying one night, and I had to ask myself: how am I going to be a good dad and balance what’s important to me? How do I work, have my band, do sports, and then have a family on top of that?”

John credits his daughter’s birth as a turning point in his life and a catalyst to change his mindset. “I wanted to be the dad snowboarding with his daughter when he was 75, so how do I get there?”

john shute and family_photo from john

The Makings of a Canna-Dad

The result is a cannabis routine that looks a little different: infrequent and supportive of his incredibly busy days, rather than non-stop smoking.

“I was really criticized growing up for my consumption,” John said. “I started early. I don’t want my kids to do that. But I also know that things happen as kids get older. If she comes across it, I won’t treat her like I was treated.”

It’s not encouraging underage consumption, but it is a practical mindset from someone with firsthand experience. “I want to be the parent that gets asked for advice and can have an open conversation. I wonder what would have changed for me if I was treated normally, and not like a criminal when people found out I consumed.”
John also acknowledges that it was more dangerous because he had no way of obtaining cannabis legally. “Who knows what I was actually smoking?”

His early consumption – and how it was received in his community – gives him perspective. “I was judged all my life for my consumption. When I was caught smoking in high school, my life spiraled. I want to give my kids a conversation, not a guilt trip or a punishment.”

His decision to enter into the cannabis market was also questioned. “I started this agency when I was 25, and people did not think cannabis marketing was the way to go.”

But John’s unwavering commitment to the plant over the years has also begun to sway his loved ones. “I go home, and people I know have so many questions for me about pain, relief, investments. It’s turned me from being an outcast into a thought leader.”

There’s a strange sense of dissonance in being in the cannabis industry, but it’s also not something John would trade. “It’s a strange thing, running a successful business in something my friends went to jail for. But it’s led me to this place where I can share my experience with people who don’t have my experience or are in states where cannabis isn’t normalized yet.”

Raising Kids in Colorado’s Cannabis Culture

John’s kids are still too young to really have conversations about cannabis. But it’s not something hidden either. “It’s a normal way of life for them and for us. When they’re older, we’ll have open discussions on cannabis and alternative wellness versus prescriptions and alcohol, and what those do in the body.”

Right now, his kids know that dad stops at the whistle store (dispensary) to get whistles (vapes).

His plans are based on the conversations he wishes someone had had with him when he was growing up in New Jersey. “The people I looked up to beat around the bush about this. There was so much more risk and stigma.”

Raising his own kids in Colorado means starting from a much more elevated place in the discussion. “Colorado is an old medical state, so it’s really cool that I get to navigate this conversation differently.”

How Weed Helps John Be A Parent, A Husband, and A Human

As all working parents know, the translation between “work mind” and “parent mind” can be challenging. For John, cannabis helps him connect with his kids, even after a long day. “Cannabis affects my fatherhood journey in the best way possible. It takes me out of a stressful environment I put myself in with work, and allows me to step back and be with my kids. I can navigate tough situations better than I otherwise would if I were this stressed and sleep-deprived.”

It’s about finding a moment of pause to re-center himself, and show up as the dad he wants to be. “Cannabis changes me in a great way. I strive to get my kids outside and show them the beautiful things in the world, and cannabis helps me with that.”

John knows that it’s less about being a present parent, and more about being a present person in his family in general. He openly acknowledges the increased stress that comes with running an agency in cannabis, trying to actively grow it, while making band practice and getting enough boarding time, while still making his wife and kids feel like a priority.

“I am in a constant state of motion. It never really stops. My breaks are yoga and working out. Cannabis is just a part of my normal routine to maintain the flow state I’m in every day.”

John doesn’t call himself a canna-dad. “But I guess I would be, in the sense that I’m a huge advocate for alternative wellness, for the future of my kids and the world they live in.”
Despite how long he’s been consuming cannabis, John doesn’t have much of a tolerance these days. “People I hang out with who aren’t consumers, yeah, they see me as a stoner still. But my bandmates make fun of me because I never have a lighter and my vape’s always dead. I take one hit, and I get super high.”

Embracing What Weed Can Do For Parents

What advice does John have for parents? “It’s completely false that consuming cannabis makes you a bad parent. I can run a business and have two kids and live in the middle of the mountains to snowboard and have a band and still smoke weed.”

People love to point a finger at cannabis as a poor coping mechanism, but John vehemently disagrees. “There are so many ways to get into a bad habit as a parent to make up for being stressed out or overstimulated. Yeah, everyone’s chemistry is different, and it’s going to affect people differently, but parents have too much caffeine or Advil or sleep medicine. Cannabis is a healthier alternative.”

He encourages parents to explore the full breadth of the plant, and not just get stuck on THC. “There’s really not enough education around what consuming cannabis really looks like in 2026. There are so many cannabinoids and terpenes and aspects of the plant that can change your experience. There’s an entirely non-intoxicating side of the plant. You can microdose THC. Low-dose beverages and edibles are a great replacement for wine or alcohol.”

This hearty embrace of all aspects of the plant is in his house as well. “We have a CBD salve we use for basically everything, from hand moisturizer to sunburns and bug bites. We have a CBN tincture for midnight panic attacks.”

Ultimately, John wants people to get curious about what the plant can do for them. “Do your own research. Find out what’s possible with cannabinoids. You can have a great experience without getting the munchies or anxiety.”

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