New York, NY — December 1, 2025 — Alibi (Alibi.co) is turning up the volume to close out the year, announcing its sponsorship of Gov’t Mule’s legendary New Year’s shows (December 30 and December 31) at New York City’s iconic Beacon Theatre. Two forces known for doing things their own way—Gov’t Mule, with their relentless, hard-driving live shows, and Alibi, with its unapologetically bold lifestyle ethos—are teaming up to kick 2025 out the door with style, grit, and a whole lot of volume.
For decades, Gov’t Mule (Mule.net) has owned New Year’s Eve in NYC, transforming the Beacon into a temple of Southern rock jam, improvisation, and rhythm. This year promises to go even harder, with the band gearing up for two marathon nights that fans know can go anywhere—and usually do.
“Partnering with The Other for Gov’t Mule’s New Year’s Eve at the Beacon is a no-brainer,” said Marianne Cursetjee, CEO of Alibi. “Their raw, fearless musicianship and the intensity they bring to every note reflect exactly what Alibi stands for: living loud, living real, and showing up for the moments that matter.”
Concertgoers can expect Alibi to make its presence felt with high-energy activations at the exclusive pre-party, fan giveaways, and a few surprises built for a night when rules go out the window and the music takes over.
Gov’t Mule’s annual New Year’s Eve tradition has become a pilgrimage for fans who crave authenticity—no fluff, no pretense, just powerhouse musicianship in one of the most storied rooms in rock history.
Get 15% off tickets exclusively through The Other at theothermagazines.com/mule
For more on Alibi, visit Alibi.co.
For more on The Other, visit TheOtherMagazines.com
For Gov’t Mule tour dates and updates, visit Mule.net
