Picture this: The boardroom is flooded with early-evening light as the setting sun illuminates the dark wood of the conference table and creates reflections off the white board. All five members of the C-suite have assembled for what should have been…
Cannabis never betrayed me. The cannabis industry did. The first time cannabis broke me, there was no smoke curling in the air, no joint between my fingers. Just the sharp hum of fluorescent lights above me, and the bitter smell…
No one expects a marriage to survive for decades without outside help, so why do we expect business partners to survive without it? As a society, we’ve come a very long way in accepting counseling for all sorts of problems….
If you think “innovation” means slapping a touchscreen on 10-year-old hardware, we’re not in the same industry. In cannabis, real innovation isn’t found in flashy branding or retrofitted equipment with a new paint job. It’s found in the daily grind…
There’s a common misconception that cannabis jobs are all chill vibes and terpene tastings. But if you’ve ever worked in a production facility, you know the truth: somewhere between the dream of craft cannabis and the finished product on the…
The lights were dimmed inside the venue, and curtains were drawn over the windows to prevent the late July sun from blazing in. A DJ was blasting dance music as a rotating light shone from the ceiling. Guests waited in…
Let’s talk pre-rolls. In an industry where volatility is the norm, this category continues to grow steadily up and to the right in nearly every market. It makes sense: pre-rolls are a convenient, value-added product that meets today’s consumer demand…
The cannabis industry, while still federally illegal, faces a slew of restrictions, many of which regard marketing and advertising. For instance, traditional forms of advertising, like Google Ads, are limited to cannabis dispensaries—it’s against Google’s guidelines to advertise “recreational drugs.”…
Donald Trump, known for being unpredictable has injected new levels of uncertainty into the American economy. Even people who don’t pay much attention to the news have probably seen the sudden drops and surges in the markets. With so much…
“Automation is taking over! Robots are stealing jobs!” Yeah, yeah, we’ve all heard it before. But here’s the deal: robots aren’t here to take your cannabis job. They’re here to handle the boring, repetitive stuff so you can do cooler,…
This idea that the cannabis industry cannot find banking is a myth…. there, I said it! In most of my prospecting discussions these days, I find myself in competitive situations – I’m being shopped. My prospective cannabis customer is more…
We’ve experienced a “Green Rush” in cannabis, no question. The initial growth paired with a flood of investment dollars years ago, mergers and acquisitions, and recent consolidation in cannabis is comparable to the mid-1800s Gold Rush. The problem is, most…
