Digital Awesome’s platform now powers 450+ dispensaries across North America as operators move to unify customer experience across locations and states
May 13, 2026 — Cannabis dispensaries using cannabis mobile apps are seeing customers spend up to 48% more than in-store and 27% more than on websites, with purchase frequency climbing from 1–2 times per month to 3.4 times per month within 90 days, according to performance data from a multi-location Ohio operator on the platform.
These outcomes are reshaping how cannabis retailers think about mobile—and accelerating adoption among multi-state operators looking to unify customer experience across locations and state lines. Digital Awesome now powers mobile apps for more than 450 dispensaries across North America, including MSOs Planet 13, Bloom Medicinals and Ethos.
The shift reflects a broader trend: dispensaries are no longer treating mobile as an extension of e-commerce, but as the primary engine for customer retention in an increasingly competitive market.
“Everyone interacts with countless apps every day, and there’s no reason dispensaries shouldn’t be part of that daily habit,” said Mark Nelson, CEO of Digital Awesome. “What we’ve seen is that gamified experiences drive daily engagement, well-timed push notifications lead to promo purchases, and value-based interaction between purchases hook these customers and keep them coming back while keeping operator prices protected.”
Digital Awesome’s customizable platform integrates with cannabis retail’s most-used providers, including AIQ, Jane Technologies, Dutchie, Aeropay, and Flowhub, spanning POS, e-commerce, payments, loyalty, and delivery. The integration depth allows operators to deploy a fully branded mobile experience without disrupting existing systems – a key reason MSOs with diverse tech stacks across states have been able to adopt the platform at scale.
What began as a bootstrapped operation has become the trusted mobile partner for some of the most recognizable names in cannabis retail, signaling a category-wide shift away from generic, off-the-shelf apps toward technology engineered specifically to drive customer habits and repeat business for dispensaries.
To learn more or calculate projected earnings from a customizable dispensary app, visit their website and try the ROI calculator.
About Digital Awesome
Digital Awesome builds high-retention mobile apps that help cannabis dispensaries increase repeat purchases, grow average order value, and generate more predictable revenue. By combining customizable technology with proven mobile design and retail principles, the platform creates engaging, habit-forming shopping experiences that keep customers coming back.
The platform integrates seamlessly with existing POS, e-commerce, and loyalty systems, allowing dispensaries to scale without disruption. It gives operators the tools to better understand customer behavior, deliver personalized experiences, and run more effective marketing from first purchase through post-order engagement.
Trusted by 450+ dispensaries across North America, including Planet 13, Glasshouse Brands, and Ethos, Digital Awesome helps operators create more rewarding shopping experiences while driving long-term customer retention.
Media Contact
Nikki Tabberrah
nikki@digitalawesomeapps.com
