Growers Choice Seeds Announces New Management, New Look, and a Renewed Commitment to Quality
Sacramento, California – July 16, 2025: Growers Choice Seeds, a trusted name in the home-grown cannabis seed market, is entering an exciting new era. The company is officially under new management, ushering in a revitalized vision that builds on its strong foundation while setting an even higher standard for quality, service, and innovation.
“Growers Choice Seeds was built on passion and community,” said Grant Williams, Owner of Growers Choice Seeds. “Our goal is to evolve while staying true to what made the brand special in the first place. We’re not here to reinvent the wheel—we’re here to reinforce the quality and trust that brought customers to us in the first place, and then go beyond their expectations.”
To mark this pivotal moment, Growers Choice Seeds is launching a complete rebrand, featuring a refreshed logo and updated visual identity. The new look reflects the company’s forward momentum while honoring its roots in cannabis cultivation. This branding update will roll out across the website, packaging, merchandise, and digital platforms—creating a consistent and elevated experience for customers and partners alike. With a range of vibrant, earth-inspired hues and clean, minimalist design elements, the new identity is both versatile and modern—making it easier than ever to showcase Growers Choice Seeds with confidence, clarity, and impact.
Beyond the visuals, Growers Choice Seeds is enhancing what matters most: the seeds themselves. New management has made genetic development a top priority, forging partnerships with leading breeders and expanding the catalog with high-performance strains that offer improved yields, enhanced resilience, and a broader range of flavors with richer terpene profiles than ever before.
“Our mission is simple,” said Grant Williams. “We want to empower every grower with the tools and genetics they need to succeed. These changes reflect a larger strategy to strengthen every part of the Growers Choice Seeds experience.”
One key area of focus is customer service. Efforts are underway to streamline communication channels and reduce response times by expanding the support team and making help more accessible and efficient for every customer. These improvements are designed to better serve a broad community of growers, from casual home growers to those managing bulk or wholesale orders.
While many things are evolving, the core promises of Growers Choice Seeds remain the same. Customers can continue to expect:
- A germination guarantee recognized as one of the best in the industry
- Exceptional customer service with responsive, knowledgeable support
- Fast, discreet shipping to home growers across North America and beyond
- A strong commitment to education for growers at every stage
Growers Choice Seeds invites its loyal community—and curious new growers—to explore what’s ahead. With a renewed focus on product excellence, customer experience, and grower education, the company is dedicated to supporting home growers. As part of the new leadership’s focus on community engagement, newsletter subscribers can now access exclusive perks—including monthly draws for up to $200 in seeds and discounts of up to 45% on select strains. With these added benefits and a revitalized commitment to growers, the future is bright, the genetics are stronger, and the grow is only getting better.
“As we move forward, our focus is on growth—not just our own, but our customers’,” said Grant Williams. “We’re here to support home growers in reaching their full potential, one seed at a time.”
For more information about Growers Choice Seeds—including the full product lineup, affiliate opportunities, and grower-focused educational resources—visit www.growerschoiceseeds.us
About Growers Choice Seeds
Growers Choice Seeds, established in 2004, is a cannabis seeds company trusted internationally. We are dedicated to providing our customers with the widest variety of the best marijuana seeds, allowing each and everyone of our customers to pursue natural relaxation and personal wellness with their own homegrown marijuana.
After dedicating 20 years to industry research, our team of horticultural and medical experts is proud to offer an exceptional collection of the world’s finest cannabis seeds, coupled with an amazing customer experience. We consistently procure and deliver premium quality cannabis seeds to a loyal and prolific community of consumers and retailers. And we are constantly exploring the market to seek out exclusive marijuana strains that have highly sought after properties and unique effects.
Press Contact:
Katharine Baxter
