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The Mycelia Group Returns to New York with the 2nd Annual Haunted Sesh, Convening 300+ Cannabis Executives

October 5, 2026
By Fat Nugs Magazine

No costumes, no expo floor — just the people building this industry, in Brooklyn on October 20

FOR IMMEDIATE RELEASE: BROOKLYN, N.Y. — October 5, 2026 — The Mycelia Group (TMG) will host the 2nd Annual Haunted Sesh on Tuesday, October 20, 2026, from 6:00 to 10:00 p.m. ET at a private venue in Brooklyn. The location is released to guests on RSVP. The Halloween networking event, open by invitation and by approved application, is expected to draw more than 300 cannabis executives, operators, investors, attorneys and advisors for a single evening built around access rather than attendance.

Applications to attend are open now and are reviewed on a rolling basis until the room is full.

Now in its second year, Haunted Sesh is produced by TMG, the New Jersey–based consultancy behind the firm’s Executive Access Series and a slate of immersive industry events. Roughly a dozen national cannabis media outlets, including High Times and Fat Nugs Magazine, are promoting the 2026 edition.

A Halloween event with the costumes taken out

Haunted Sesh runs on a deliberate inversion of the industry party. There are no costumes — the dress code is casual, with 90s clothing welcome but never required — and no open-floor badge scramble. Admission is by invitation or approved application only, which keeps the room weighted toward people who can actually move a deal rather than toward foot traffic.

The format reflects a broader shift in how cannabis operators are spending their event budgets. As margins tighten and consolidation accelerates, large expo-floor conferences compete for the same hours as smaller, curated convenings where a four-hour window can replace a quarter of outreach. Haunted Sesh is built for that second category: one room, one night, a capped headcount.

Production leans into the Halloween frame through immersive activations rather than booths. The 2026 build includes a D.A.R.E.-parody “Re-Education” installation that sends guests home with a certificate, a trick-or-treat circuit stocked by participating brands, and sponsor-built environments staged inside the venue’s raw industrial footprint — a signature of TMG’s event work.

“We don’t like to just throw events; we love to create one-of-a-kind memories. More importantly, everyone in that room is carrying a problem they haven’t solved yet, whether it’s capital, licensing, a partner, a hire. No booths, no sales teams. This is how we solve a few of them. We build the room, the activations, and let our guests enjoy the rest without the pressure of a trade show.” — Jessica Ferranti, Founder & CEO, The Mycelia Group

Ferranti is a Senior Strategic Advisor to the New Jersey Cannabis Chamber of Commerce and the founder of the #IgniteHer scholarship program for women in cannabis.

2026 Haunted Sesh Event Details

Event	2nd Annual Haunted Sesh
Date	Tuesday, October 20, 2026
Time	6:00 – 10:00 p.m. ET
Venue	Brooklyn, N.Y. Address released to guests on RSVP.
Expected attendance	300+ cannabis executives, operators, investors and advisors
Dress code	Casual. No costumes. 90s clothing welcome, not required.
Access	Invitation or approved application only — https://tinyurl.com/hauntedsesh2026
Producer	The Mycelia Group
Charity partner	The Redemption Foundation

Ticketing includes an optional donation at checkout benefiting The Redemption Foundation, a national 501(c)(3) nonprofit supporting individuals and families impacted by nonviolent cannabis incarceration and the lasting harms of prohibition through family stabilization, reentry support, economic opportunity, and advocacy. Donations are offered at $25 and $50 tiers, with a recurring option, and onsite through a dedicated QR code.

Sponsorship and partners

Sponsorship for the 2026 event remains open across a tiered structure, from title and gold partnerships to single-activation builds, beverage and catering partnerships, and in-kind brand placements in the trick-or-treat circuit.

Sponsors and partners include Melt to Make, High Times, Fat Nugs Magazine, Proteus 420, TSRgrow, Proximity Lighting, The Other Magazine, Marijuana Venture, Proven Media, Latinas in Cannabis, CannaLaugh, MITA USA, and The Redemption Foundation.

Sponsorship tiers, attendee applications, and event information are all at https://tinyurl.com/hauntedsesh2026. Media credential requests go to Kim Prince at Proven Media, kim@provenmediaservices.com.

About The Mycelia Group

The Mycelia Group is a New Jersey–based boutique consultancy serving the cannabis industry through fractional executives, M&A advisory, consulting, project management, and event production. TMG produces the Executive Access Series and Haunted Sesh, and founded #IgniteHer, a scholarship program for women entering the industry. Learn more at myceliagroup.com.