Kentucky Was Sold on Hemp as the Future. The Federal Hemp Ban Threatens to Take Away One of the Few Industries the State Has Left

An Interview with Eric Zipperele of Cornbread Hemp

Kentucky is the epitome of a flyover state. Best known for horse racing, bourbon, and growing corn, it’s not usually thought of highly by Americans from outside state lines. It’s a state hit hard by the departure of American manufacturing and the opioid crisis, with one of the highest rates of opioid use disorder.

When Senator Mitch McConnell championed the 2018 Farm Bill, there was collective surprise at a man from Kentucky wading into the front of the fight for cannabis legalization. Eight years later, McConnell has done a complete about-face; legal hemp is on the line, and Kentucky is once again at the epicenter of the battle.

I chatted with Eric Zipperle, founder of Cornbread Hemp, to better understand exactly what’s at stake for everyday Americans if the federal hemp ban passes in December.

Bringing Hemp Back to Kentucky

Eric Zipperle is a born and bred Kentuckian. He always knew he wanted to be an entrepreneur. When the 2018 Farm Bill passed, Zipperle jumped at the chance to establish a business in his home state. While Kentucky had a rich history as a hemp-farming state in Colonial America, a century of prohibition made the industry new again.

At the time, hemp was pushed as the future of Kentucky. Senator McConnell was quoted as saying, “My being in the majority leader position is a real advantage to Kentucky. It gives us a chance to kind of punch above our weight. This opportunity for Kentucky produces things like the legalization of industrial hemp.”

Zipperle eagerly jumped in. His cousin and co-founder, James Higden, had spent years exploring their familiar connection to the cannabis industry through the so-called Cornbread Mafia, eventually publishing a book called The Cornbread Mafia: A Homegrown Syndicate’s Code Of Silence And The Biggest Marijuana Bust In American History

Cornbread Mafia: The Cannabis Scandal No One Remembers

In 1989, the federal government swooped down into Lebanon, Kentucky, to arrest a few dozen men in connection with a massive pot farming organization.  It was one of the largest busts in America’s history. But the impending RICO case hit a snag: not a single person talked. Despite intense pressure and threats, no one cracked, no one talked, and the case fell apart.

The federales looked ridiculous. At a press conference, then-US Attorney Cleve Gambill called the group The Cornbread Mafia, and what was supposed to be an insult turned into a badge of honor.
Jim unearthed this delicious bit of local history, spent a decade investigating it, and published Cornbread Mafia, ending the decades-long code of silence the group had maintained. That was the start of Cornbread Hemp.

Creating a Company That Supports a Community

Cornbread Hemp launched in 2019 in Lexington, Kentucky. In 2024, they moved operations to a bigger facility in Louisville, where they currently employ 104 people.

Cornbread Hemp THC_Seltzer_Margarita

The focus on supporting his home state is obvious. Zipperle calls it “an honor” to deliver Cornbread as a “Made in Kentucky” product. He intentionally built Cornbread in the counties he grew up in, investing in his neighbors. Everything that Cornbread touches, from the hemp grown in the ground to the processing and shipping plant, is based firmly in Kentucky; a feat of domestic manufacturing rarely seen in today’s America.

The pride in Kentucky carries over to his employees. Zipperle has focused the last several years on making his company a good place to work for his neighbors. Starting wage is $20. The company covers health insurance and recently added full coverage for vision and dental. For some people on staff, that was the first time in their entire lives they had that kind of medical coverage.

“I’m proud of what we’ve built and how we treat our people,” Zipperle said. “People like making a product with a mission they can get behind. I’m really proud of the $9 million we had in payroll last year that goes to Kentucky families.

Kentucky is not known for its lax attitude about cannabis, but it is known for a premium agri-climate. Everything from award-winning racehorses to premium bourbon and good tobacco depends on Kentucky’s unique microclimate: the limestone rock bed and the bluegrass basin that naturally filter iron out of the water. This carries over into growing exceptional hemp as well.

Unlike many business owners, endless expansion is not the goal is not the goal for Cornbread Hemp. Zipperele is firm; he wants to sell hemp products made in Kentucky. Nothing else.

Of course, all of that now hangs in a precarious balance.

Jobs on the Line: The Uncertain Future of Hemp in Kentucky

“McConnell galavanted around this state and encouraged low-income Kentucky farmers, who were already struggling, to invest in this new crop. He said it was the future of economic opportunity.” Zipperele told me. Now, the impending federal hemp ban threatened everything that people have spent nearly a decade building.

Zipperele personally knows several farmers who will lose everything if this bill passes. He too will have to shutter the business he’s spent the last seven years working on.

hemp mocktail in NYC-photo credit jessica reilly chevalier

Cornbread is trying to diversify. They recently launched mushroom gummies and some truly delicious canned mocktails I had the opportunity to try and share during the Fat Nugs Get Baked in NYC visit. But when your business is built around a crop the government can’t stop misunderstanding, there is no winning.

“Those product lines aren’t enough to save us if this passes,” Zipperele said. The reality is far bleaker: bankruptcy. “People can’t just pack up and go home. This will absolutely ruin lives.”

And Cornbread isn’t the only potential victim. The hemp industry in Kentucky supports over 3,000 jobs, according to Cannabis Kentucky, nearly all of which will disappear in December if the federal hemp ban goes through. Multiply that by 50 states, and you start to get an idea of the scale of the impending destruction.

The original bill set a deadline of November 12, 2026, for the new definition of hemp to take effect and essentially shut the intoxicating hemp industry down. A 30-day delay was recently passed, making the new deadline for industry death December 11, 2026.

Zipperele is not staying quiet about this. He’s active politically, organizing and advocating for hemp and Kentucky farmers. “I can’t tell you how many times I’ve sat in front of McConnell’s team and told them what will happen. This is going to hurt people.”

He’s a member of the Hemp Round Table that has been tasked with creating regulations. But as usual, Uncle Sam isn’t making it easy.  “The ban McConnell introduced required the FDA to differentiate between an intoxicating and non-intoxicating cannabinoids. They haven’t done that. They haven’t done anything. So we have no idea what will be legal after this. It’s complete chaos.”

Intoxicating Hemp’s Problems Come Home to Roost

Spend any time with members of the legal cannabis industry, and you’ll quickly uncover a sore spot: intoxicating hemp companies.

There’s good reason for frustration when medical and recreational cannabis companies are burdened with restrictive tax practices that make profit nearly impossible. Watching intoxicating hemp players ship products across state lines is frustrating, to say the least.

For Zipperele, the incessant competition between “weed” and “hemp” is the disheartening part. “I started Cornbread with my cousin because we were passionate about cannabis, and this was the closest thing we had. We’ve been advocating for cannabis on a state level, but this was access for people.”

He acknowledges that bad actors in space hastened the decline. “No good actors in the hemp space want frankencannabinoids on the market. But to ban everything entirely puts the good guys out of business and makes products more dangerous. If you’re reading this and thinking ‘I don’t want an extension, I want regulations’-you do want an extension, so we can get regulations.”

Many people in the cannabis industry are rooting for this ban to go through. But watching pro-cannabis people cheer for this is hard for Zipperele to watch. “If you’re really worried about D8 and D10 and HHC, you should want more regulation that gives people access to the real stuff – not less. People are buying weed either way. If you’re for prohibition, you’re saying you’d rather people buy it off the street.”

Just as a rising tide lifts all boats, a storm can sink them all. Zipperele has a stark warning for the rest of the industry if this ban goes through: “You better believe if they can roll up and take back hemp to a Schedule I narcotic, they can do it to cannabis as well.”

When the Farm Bill passed in 2018, McConnell made his case for increasing American jobs, saying, “It’s all imported. There’s no reason why American farmers shouldn’t be able to grow this crop.”

Now, Zipperele, his employees, and the rest of Kentucky are staring down the barrel of the exact opposite. “Supporting hemp prohibition kills American jobs.”

Cannabis, Alcohol, and the Backlash to Less Drinking

To Zipperele, this is all part of a great backlash to cannabis and the impact it has on communities. In a time when people are already drinking less, alcohol sales drop every time a state enacts recreational cannabis. For major players in American politics, this is unacceptable.

Combine that fact with Kentucky’s economic reliance on bourbon and a struggling whisky industry, and you have a recipe for drastic, irrational action.

“Bourbon and alcohol sales are plummeting. Regulators can’t ban GLP-1. They can’t control Canada not buying American anymore. Hemp is what they have left to scapegoat and blame. But this decline in drinking won’t be stopped by banning hemp.”

What it may do is push people back onto pharmaceuticals. And in one of the worst-hit states of the opioid crisis, that is truly dangerous.

For Zipperele, yanking away hemp is yet another devastating moment for the Bluegrass state, whose residents have already lost much to the opioid crisis and the decline of American manufacturing. “This is another blow to Kentucky communities. Distilleries are closing, and that’s why this is happening. There’s too much competition [in cannabis] to alcohol.”

Cornbread Soldiers on in the Face of the Impending Federal Hemp Ban

The most painful part of it all, for Zipperele, is not bankruptcy or the potential ruin of his credit score and financial future; it’s what will happen to his employees. Many of Zipperele’s employees commute in from smaller towns where jobs are not as readily available. If Cornbread has to close, then his people will be forced to “take lower-paying jobs they don’t like without health insurance.”

“People like working here because they’re doing something good. We’re not an online casino. This company does good for people.” He said.

Whether the bill does or does not pass, whether hemp is banned or better regulated, the rug has been pulled out, and many people place the blame squarely on Mitch McConnell. “His legacy will be the biggest catastrophe in terms of pulling the rug out from everyday Americans for no other reason than pride and ego.”

Right now, it’s business as usual for Cornbread. Unlike other hemp companies, they’re not trying to offload product and shutter operations. “We are not letting people scare us into slowing down or not making products. We’re not going to stop growing hemp.”

Zipperele’s attitude is familiar to anyone from the legacy market. Faced with the complete and unjust removal of his livelihood, he adopts the sentiment that many Emerald Triangle farmers know well.  “Come and pry it out of my dead hands.”

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