Richmond, Virginia – August 26, 2026: Registration is now open for the Virginia Cannabis: Freshman Year After Party, the official after party for Lucky Leaf Expo, taking place on Friday, August 28, 2026 in Richmond, Virginia. Presented by Cova Software and produced by KB Cannabis Consulting and Chicanna, the event will provide attendees with an opportunity to network with professionals from across Virginia’s growing cannabis industry following the first day of Lucky Leaf Expo.
Lucky Leaf Expo will take place Friday, August 28 and Saturday, August 29 at the Greater Richmond Convention Center. Additional information and registration for Lucky Leaf Expo can be found at luckyleafexpo.com.
As Virginia prepares for the launch of its adult-use market, the event will provide a fun space for operators, entrepreneurs, cultivators, manufacturers, brands, investors, and ancillary service providers to connect, share ideas, and build the relationships that will help shape the Commonwealth’s future cannabis market.
Designed around a “Freshman Orientation” theme, the event celebrates the beginning of a new chapter for Virginia cannabis while welcoming both newcomers and experienced professionals. Attendees can expect an evening of impactful networking, elevated eats, and conversations with the companies helping businesses prepare for long-term success.
As the event’s presenting sponsor, Cova Software continues its commitment to supporting emerging cannabis markets through education, technology, and industry collaboration. Trusted by cannabis retailers across North America, Cova provides dispensaries with reliable point-of-sale software, compliance tools, payments, inventory management, and retail technology designed specifically for the cannabis industry.
“Virginia represents one of the most exciting emerging cannabis markets in the country right now,” said Gary Cohen, CEO of Cova Software. “We’re proud to support opportunities that bring operators, entrepreneurs, and industry partners together before the market reaches its full potential. Strong relationships, trusted technology, and shared knowledge will help build a healthier, more successful cannabis industry, and we’re excited to be part of that journey.”
Throughout the evening, attendees will have the opportunity to connect with the Cova team to discuss the challenges and opportunities facing new cannabis retailers and learn how purpose-built retail technology can help businesses simplify operations, remain compliant, and scale with confidence from day one.
Joining Cova Software as event sponsors are Panacea Payroll, TSRgrow, Tenax Strategies, BioSecure Flooring, RIOCOCO, Pigsah Peak Ventures, Cannaspire, Canna Content, Cannabis License Experts, Lion Share Creative, Greenzone Engineering, and Growers Choice Seeds, each bringing expertise that supports cannabis businesses across payroll, cultivation technology, government affairs, and more.
“The Virginia Cannabis: Freshman Year After Party is about more than celebrating the end of the first day of Lucky Leaf Expo,” said Claudia Slate, Director of Operations of Lucky Leaf Expo. “It’s about creating meaningful opportunities for the people building Virginia’s cannabis industry to connect, exchange ideas, and establish partnerships that continue long after the event ends. We’re grateful to Cova Software and KB Cannabis Consulting for leading that effort and helping make this experience possible.”
Sponsorship opportunities remain available for companies looking to increase their visibility within Virginia’s rapidly growing cannabis market. Sponsors receive integrated marketing exposure before, during, and after the event through digital promotion, media coverage, event branding, and on-site engagement opportunities.
Tickets are now available for the Virginia Cannabis: Freshman Year After Party, with attendance limited.
For tickets, sponsorship opportunities, or additional event information, visit https://www.kbcannabisconsulting.com/virginia-cannabis-party or contact Katharine Baxter at katharine@kbcannabisconsulting.com.
About Cova Software
Cova Software is an award-winning cannabis retail platform trusted by more than 2,200 stores across North America. Its comprehensive suite of cannabis-compliant solutions—including point of sale, ecommerce, payments, inventory management, and analytics—helps cannabis, CBD, hemp and vape retailers simplify compliance, reduce operational costs, and grow more profitably.
Cova’s flagship POS sets the industry benchmark for reliability, delivering 100% uptime on 4/20 for nine consecutive years. Headquartered in Denver, CO, Cova supports cannabis retailers across North America with proven technology and expert human support.
About KB Cannabis Consulting
KB Cannabis Consulting is a fractional cannabis marketing, events, and business development agency specializing in strategic marketing, event production, public relations, content creation, and industry partnerships for cannabis businesses across North America.
Press Contact:
Katharine Baxter
