“LOUD Flavors” prioritizes taste intensity and flavor fidelity to deliver more expressive experiences across trending tropical fruit, dark berry and nostalgic dessert profiles
PORTLAND, OR — August 2026 — True Terpenes, a global leader in terpene science and aroma innovation serving over 100 countries and powering more than $8 billion in global CPG annually, recently launched LOUD Flavors, a new all-natural, high-intensity flavor platform developed in direct response to emerging shifts in cannabis consumer preferences and designed to help brands deliver the flavor experiences today’s consumers are seeking.
True Terpenes’ internal market analysis across California, Michigan, and New York, encompassing more than 16,000 new vape and infused pre-roll SKUs, identified several emerging consumer trends:
- Dark berry profiles are surging across multiple key markets, emerging as one of the category’s clearest momentum stories.
- Tropical flavors such as mango, passion fruit, and pineapple now account for more than one in six new product launches nationally.
- Banana-forward dessert profiles have emerged as top-performing formats across both vape and infused pre-roll categories.
“These trends point to a broader shift: consumers don’t just want products that smell great, and they’re no longer choosing based on strain names alone,” said Daniel Cook, CEO of True Terpenes. “They’re shopping by flavor and expect the experience to live up to that first impression. LOUD Flavors was created to deliver on that expectation, from the first inhale to the last.”
Crafted using a molecule-by-molecule formulation approach, each profile prioritizes taste intensity and flavor fidelity in vape and pre-rolls, keeping individual flavor notes distinct and perceptible throughout consumption while helping brands build consumer loyalty through immediate, recognizable flavor experiences.
“Flavor has become the primary battleground for cannabis brand loyalty. We’re seeing nostalgic flavor profiles like blue razz slush, mango, banana, and dessert-inspired profiles driving some of the fastest-growing product categories across vapes and infused pre-rolls,” said Angela Pih, Chief Marketing Officer at True Terpenes. “Aroma creates anticipation, but flavor is what makes an experience memorable. LOUD Flavors helps brands create an experience that lives up to that promise.”
The initial LOUD Flavors portfolio includes 10 all-natural profiles spanning the flavor trends identified in True Terpenes’ analysis: Blackberry Smash, Watermelon, Blue Razz Slush, White Peach, Double Rainbow, Banana Custard, Mango Passion Punch, Kiwi Burst, Honeydew, and Piña Colada.
“Each component is intentionally balanced for intensity, longevity and accuracy, allowing individual notes to remain distinct while creating a cohesive flavor experience from beginning to end,” said Kaity Cole, Chief Product Officer at True Terpenes. “It’s similar to how great chefs build a dish, every individual note should stand on its own while contributing to the overall profile.”
Alongside flavor performance, LOUD Flavors offers the operational reliability brands have come to expect from True Terpenes, including full ingredient transparency, comprehensive technical documentation, and service level agreements aligned with the company’s broader portfolio. Formulations are also validated for reliable, repeatable batch-to-batch consistency, giving companies confidence to scale without sacrificing product quality.
As with all True Terpenes products, LOUD Flavors are designed to meet the ASTM global standards for vape ingredient safety, which the company’s Director of Toxicology Dr. Shawna Vreeke helped create.
LOUD Flavors are available through True Terpenes’ wholesale and direct-to-consumer channels. For more information, visit: https://trueterpenes.com/shop/loud-flavors/
About True Terpenes
True Terpenes is the cannabis industry’s foremost partner for terpenes and active ingredient solutions. True Terpenes formulations and flavors are used in over $8 billion worth of cannabis and hemp products annually across 107 countries. Through groundbreaking safety research, innovative applications solutions, and a fundamental commitment to quality, True Terpenes empowers global brands to thrive amidst the ever-changing challenges of the emerging cannabis industry. Continue the conversation on LinkedIn and Instagram.
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Martha N. Marshall
Trailblaze for True Terpenes
