Giving rescue animals comfort, calm, and care while they wait for their forever homes
For Immediate Release: July 9, 2026: PETiva, a leading national e-commerce retailer of CBD for pets, has announced the Pawsitive Start Program, an initiative designed to bring high-quality CBD products to animal shelters across the country at no cost.
Through the Pawsitive Start Program, partnering shelters receive a donation of PETiva products sized to the number of animals they care for each month. The goal is straightforward: help shelter animals feel calmer, more comfortable, and more at ease during one of the most disorienting transitions of their lives.
“Our goal is to help make the animals’ experience from where they were to where they are now a more peaceful and seamless transition for both the animals and the staff onboarding them.” CEO William Cassotis said. “We want to remove the stress, the fear, the discomfort, and we want to calm and reassure the animals without the need for heavy drugs or sedatives.”
CBD for Animal Shelters
Animal shelters can be stressful environments. Animals often arrive anxious and may come in with existing coat, skin, or digestive issues. CBD products can help dogs and cats feel calmer and more comfortable in their new surroundings, which helps them put their best paw forward
with potential adopters. Consistent CBD use may also support coat health and help with skin or digestive concerns that animals bring with them on arrival.
What Partnering Shelters Receive
In addition to a free product donation, partnering shelters receive:
- Free staff training on CBD, available virtually or in person
- Support and educational materials on CBD for animals
- Certificates of Analysis for every batch of PETiva products
- One-on-one consultations
Once the initial donation is used, shelters have the option to continue with PETiva at wholesale pricing, 50% off MSRP. Products can be administered to animals in the shelter’s care or sold to adoptive pet parents as a revenue stream for the organization. There are no contracts, no minimums, and shelters can opt out at any time.
Delivering Safe, Quality CBD Products to American Pets
PETiva was founded by pet owners who saw a gap in the pet CBD market: too many products with unclear sourcing, inconsistent quality, and a lack of transparency. The company was started to create a better option for an anxious Chihuahua and grew into a mission to deliver clean, safe CBD to pets across the country.
Every PETiva product batch undergoes third-party independent lab testing, and all results are publicly available so pet parents always know exactly what their animal is getting. PETiva uses 100% pure CBD isolate in all products, manufactured in human-grade facilities. Many members of the PETiva team are pet parents to rescue animals themselves, which is why the Pawsitive Start Program is personal.
“Our love and admiration for these animals and the organizations that support them runs deep. This cause holds a special place in our hearts and is one of the reasons.” CEO William Cassotis said
How to Join PETiva’s Pawsitive Start Program
Shelters interested in partnering with PETiva can reach out to info@petivabrands.com with the subject line: PETiva Pawsitive Start Program. Include a contact name, contact information, and the estimated number of animals the shelter cares for in a given month. PETiva responds to all inquiries within 48 hours.
About PETiva
PETiva is a premium pet CBD wellness brand and ecommerce retailer. Originally launched under Massachusetts cannabis company Lazy River Products, PETiva was founded by pet owners who recognized a lack of quality standards and transparency in the pet CBD market. Every product is made with 100% pure CBD isolate in human-grade manufacturing environments, with third-party independent lab testing and publicly available Certificates of Analysis. PETiva is committed to delivering safe, consistent, and transparent wellness solutions for pets across the country.