Angela Pih Joins True Terpenes as Chief Marketing Officer

Pih helped shepherd the development and market introduction of Headstash™, a first-of-its-kind aromatic platform designed to preserve and restore cannabis’ most delicate volatile compounds across supply chains. Headstash™ represents a significant advancement in consistency, scalability and sensory fidelity, and is the product of 5 years’ R&D designed to address one of the industry’s most persistent challenges: maintaining authentic aroma from field to consumer experience. “Angela has been instrumental in translating our expertise into what really matters for cannabis brands,” said Daniel Cook, CEO of True Terpenes. “Her leadership on Headstash™ demonstrated a deep understanding of our technology and an ability to support brand partners with superior go-to market collaboration. As True Terpenes continues to expand globally, Angela’s vision and execution make her the ideal leader to guide our marketing organization forward.” As CMO, Pih will oversee global brand strategy, product marketing, communications and go-to market execution, with a focus on advancing True Terpenes’ position at the forefront of aroma driven innovation. Her work will continue to emphasize the company’s core thesis: that aroma is a foundational driver of product quality, consumer trust and brand identity in cannabis and beyond. “Aroma is one of the most powerful and underutilized tools in building meaningful consumer experiences,” said Pih. “At True Terpenes, we want to give cannabis brands the sensory science, operational certainty, and partnership depth to build consumer trust and loyalty. I’m excited to step into this role and continue working alongside an incredible team to bring that vision to life at scale.”