
Uncovering the “Invisible Shopper”: Re-examining How We Look at Data to Give Brands a New Edge
Co-authored by Lara Fordis, M.A. and Tymofey Wowk, Ph.D. Data, data, data. It’s all around us, we all know about it, but why is it important, especially for the burgeoning cannabis industry? And, who are the “invisible shoppers™” in cannabis?…