FOR IMMEDIATE RELEASE, NEW ROCHELLE, N.Y. — Highlife Health, New Rochelle’s first licensed adult-use cannabis dispensary, is proud to announce its 2-Year Anniversary Celebration, taking place Saturday, August 15, 2026, from 12:00 p.m. to 9:00 p.m. at its dispensary located at 17 Huguenot Street, New Rochelle, NY.
The all-day celebration will transform Highlife Health into a Brand Pop-Up Festival, bringing together many of New York’s leading cannabis brands for an exciting day filled with live entertainment, exclusive promotions, educational opportunities, and community fun.
Guests can enjoy:
- A festival featuring some of New York’s top cannabis brands
- Brand representatives and educational product demonstrations
- Live music throughout the day
- Delicious food from local vendors
- Games and interactive activities
- Prize drawings and giveaways
- Exclusive anniversary promotions available only during the event
Since opening in 2024, Highlife Health has established itself as one of Westchester County’s premier legal cannabis retailers. As a woman-owned and family-operated business, the dispensary has built its reputation by focusing on education, compliance, exceptional customer service, and creating a welcoming environment for both new and experienced cannabis consumers.
“Reaching our two-year anniversary is an incredible milestone, and we couldn’t have done it without the unwavering support of our customers, staff, vendor partners, and the New Rochelle community,” said Jennifer Gierum, Founder and CEO of Highlife Health. “This celebration is our way of saying thank you. We’ve created an event that’s about much more than cannabis—it’s about bringing our community together for a fun, memorable day filled with great people, great music, amazing brands, and plenty of surprises.”
Over the past two years, Highlife Health has helped shape New York’s legal cannabis marketplace by providing customers with access to safe, tested, and regulated products while promoting responsible cannabis education. The dispensary has become known for its knowledgeable staff, carefully curated product selection, and commitment to helping customers make informed purchasing decisions.
The anniversary festival also highlights the continued growth of New York’s licensed cannabis industry, showcasing brands from across the state and giving customers the opportunity to meet the people behind many of their favorite products.
The event is open to adults 21 years of age and older with valid government-issued identification. Admission is free.
Event Details
What: Highlife Health 2-Year Anniversary Brand Pop-Up Festival
When: Saturday, August 15, 2026
12:00 p.m. – 9:00 p.m.
Where: Highlife Health
17 Huguenot Street
New Rochelle, NY 10801
Admission: Free | 21+ with valid government-issued ID
Media outlets are invited to attend. Interviews with Highlife Health Founder and CEO Jennifer Gierum, participating cannabis brands, and event organizers will be available throughout the day.
About Highlife Health
Highlife Health is a woman-owned, family-operated licensed adult-use cannabis dispensary located in the heart of New Rochelle, New York. Dedicated to education, compliance, and exceptional customer service, Highlife Health offers premium cannabis products sourced from New York’s licensed cultivators and processors. Since opening, the dispensary has become a trusted destination for adult consumers seeking a professional, welcoming, and educational cannabis shopping experience.
Media Contact
Jennifer Gierum
Founder & CEO
Highlife Health
17 Huguenot Street
New Rochelle, NY 10801
Email: info@highlifehealth.com
Phone: 914-500-0010