The Virginia-based cannabis and wellness retailer joins the growing Fat Nugs Magazine retail network focused on education, community, and authentic cannabis culture.
Fat Nugs Magazine is proud to officially announce Greener Things as its newest retail partner, further expanding the magazine’s national network of independent cannabis retailers and wellness-focused businesses committed to helping normalize cannabis through education, community engagement, and authentic human connection.
Based in Virginia, Greener Things has quickly become known for its welcoming atmosphere, personalized customer experience, and commitment to helping consumers better understand cannabis and plant-based wellness. Founded by Eric Welch, the company has built its reputation around trust, accessibility, and making people feel comfortable navigating cannabis in a way that feels educational rather than intimidating. That approach immediately resonated with the team at Fat Nugs Magazine.
For years, Fat Nugs Magazine has intentionally focused on supporting independent cannabis businesses, retailers, legacy operators, equity-driven companies, veterans, women-owned businesses, and the people genuinely working to push cannabis culture forward in meaningful ways. As the industry continues to evolve at a rapid pace, the publication remains committed to spotlighting businesses that still understand the importance of culture, compassion, and community.
“What really drew us toward Greener Things was how human their approach feels,” said Dustin Hoxworth, Founder and Editor-at-Large of Fat Nugs Magazine. “The cannabis industry can feel incredibly transactional sometimes. Everybody is moving fast, trying to scale, trying to dominate markets, and somewhere along the way the human side of cannabis gets lost. But when you look at Greener Things, you can see Eric genuinely cares. Eric is an artist and cannabis lover that cares about education, wellness, and helping consumers feel comfortable asking questions and learning. That matters to us because those are the businesses helping move this industry in the right direction.”
As part of the partnership, Greener Things and FNM will collaborate on editorial opportunities and future storytelling initiatives designed to further spotlight Eric’s mission and continued growth. For Fat Nugs Magazine, retail partnerships are never simply about advertising or logo placement. They are about building long-term relationships with businesses that align with the publication’s editorial mission and values.
Since launching more than four years ago, Fat Nugs Magazine has built a loyal national audience by remaining fiercely independent and refusing to compromise its editorial voice. The publication has consistently focused on authentic journalism, elevated visuals, community storytelling, and supporting the people often overlooked by larger corporate cannabis media outlets.
That independent approach continues to drive the company’s growth across all 50 states.
According to Welch, the partnership with Fat Nugs Magazine felt like a natural fit from the very beginning. “Fat Nugs Magazine has built something incredibly authentic in this industry,” said Welch. “They genuinely care about the plant, the people, and the businesses trying to do things the right way. There’s a realness to what they do that stands out immediately. We’re excited to partner with a platform that values community, education, and meaningful storytelling as much as we do. This partnership gives us an opportunity to continue reaching people in a way that feels honest and aligned with who we are as a company.”
The partnership also reflects a larger shift taking place within cannabis retail itself. Consumers are becoming increasingly intentional about where they shop and which businesses they choose to support. More and more, people are gravitating toward retailers that provide education, guidance, transparency, and a genuine sense of care rather than simply focusing on high-volume transactions. That is exactly the type of environment Greener Things has worked to create.
From helping first-time consumers navigate cannabis to building a wellness-centered retail experience rooted in trust and approachability, the company continues positioning itself as a meaningful resource within its local community and beyond. For Fat Nugs Magazine, highlighting businesses like Greener Things remains central to the publication’s purpose.
To learn more about Greener Things, visit greenerthings.care.
To learn more about Fat Nugs Magazine, visit fatnugsmag.com.
