Atlanta, GA 10/06/2025 – Fat Nugs Magazine (FNM), the independent voice of cannabis community and culture, is proud to announce its newest Brand Partner: The Plug Society, a culture-first cannabis collective founded by Adam Rothstein. This partnership is more than a handshake, it’s a meeting of two movements committed to authenticity, independence, and the deeper purpose behind cannabis.
Since day one, Fat Nugs Magazine has carved out its own path, telling stories that matter, spotlighting underground innovators, and putting culture ahead of corporate gloss. By welcoming The Plug Society into its partner network, FNM continues to strengthen its mission: to highlight those who build cannabis culture from the ground up, not from the top down.
The Plug Society is one of those forces. Born out of a drive to connect people, foster community, and champion creativity, The Plug Society has quickly become recognized as more than just a company, it’s a collective energy, built to amplify independent voices, create opportunities for collaboration, and provide a platform where culture and commerce can meet in a way that feels real.
Dustin Hoxworth, Founder of Fat Nugs Magazine, reflected on the partnership:
“We’ve always said that cannabis is about more than products. It’s about people, connection, and building something that actually matters. Adam and The Plug Society embody that same belief. They’re not just in this for cash which is exactly why this partnership makes sense, and why it feels like the start of something rad.”
The alignment between FNM and The Plug Society runs deep. Both brands have thrived by resisting the cookie-cutter approach to cannabis media and branding, instead leaning into individuality, creativity, and grit. Where many see cannabis as just another industry, both FNM and The Plug Society see it as a movement, a way to connect, to express, and to build something that lasts beyond market trends.
Adam Rothstein, Founder & CEO of The Plug Society, shared his perspective:
“Fat Nugs Magazine has been one of the few platforms that truly understands the heartbeat of cannabis. We’ve been following their work and respecting their approach for a long time. Partnering with them is about aligning visions, we both care about the stories that often get overlooked, the independent brands that deserve the spotlight, and the people who live this culture every day. This is about building together, not just for the moment, but for the long run.”
As a Brand Partner, The Plug Society will have an integrated presence across FNM’s multi-channel media platform. Together, FNM and The Plug Society will create content and experiences designed to push cannabis storytelling into new territory, raw, creative, and unfiltered.
This partnership also sets the stage for future projects that blur the lines between lifestyle, media, and community. Whether it’s co-branded campaigns, shared features in the Weekly Zine, or collaborative showcases at major cannabis gatherings, the energy between FNM and The Plug Society is focused on building bridges and expanding what’s possible when independent forces align.
By adding The Plug Society to its growing list of Brand Partners, FNM continues to reinforce its role as a hub for authentic cannabis storytelling and collaboration. For The Plug Society, the partnership provides a platform to reach even more people who love cannabis.
Visit theplugsociety.com to learn more about The Plug Society and its work at the intersection of cannabis and community. The site officially launches on 10/23/25, but brands, operators and retailers are able to register for free now!
