July 17, 2025 — Digital Awesome has introduced a series of updates to its cannabis dispensary app platform, DispensaryMate.
A key update is the addition of One-Time Passcode (OTP) login, which allows users to access the app in about five seconds, cutting the traditional cannabis app login process by over 70%. This update replaces slower and often problematic email/password and social login methods, helping dispensaries reduce support issues and curb app abandonment.
“The problem we’re trying to address here is cutting app abandonment rates for dispensaries so they can maximize their app’s potential in ringing in sales,” said Mark Nelson, CEO of Digital Awesome. “Because how can one do that if customers can’t even get through the app’s door?”
Every mobile app’s homepage has also become fully customizable. Through their platform, dispensary teams can now adjust homepage elements based on their current retail strategy. They can highlight featured deals with banners, reorder product categories or integrate tools like in-app games or loyalty streaks.
“Store strategies are evolving constantly. So we want them to keep up with the industry’s pace by giving them the ability to design and deploy homepage strategies that convert on the fly,” said Nelson.
An enhanced promotions engine rounds out the new capabilities. Dispensaries can now manage promotions in several ways: on a dedicated deals page with custom categories (sorted manually or with AI assistance), through different customizable pop-up ads triggered at app launch, or integrated into the homepage itself. The aim is to give teams flexibility in how and where promotions appear, with tools that support either manual control or automated optimization.
“Placement is everything when it comes to promotions. Our enhanced engine gives stores options to show deals where they’ll have the biggest impact—whether that’s a pop-up, a homepage highlight or an AI-curated deals feed,” Nelson added.
To learn more about these new features, schedule a demo here.
##
About Digital Awesome
Digital Awesome provides over 200 dispensaries nationwide with customizable mobile loyalty and engagement solutions. Across its portfolio, DispensaryMate apps have achieved retention rates of up to 95% and increases in average order value of over 40%, driving repeat purchases and maximizing customer lifetime value. Digital Awesome’s top partners include brands like Planet 13, Cookies, Sol Flower, Sonoran Roots, Pure Options, Amplify and Redi among many others across America.
Media Contact:
Nikki Tabberrah
nikki@digitalawesomeapps.com
digitalawesomeapps.com
