Articles

Innovation Isn’t a Buzzword. It’s a Battle Plan

If you think “innovation” means slapping a touchscreen on 10-year-old hardware, we’re not in the same industry. In cannabis, real innovation isn’t found in flashy branding or retrofitted equipment with a new paint job. It’s found in the daily grind…

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Stoners Didn’t Sign Up for Assembly Lines

There’s a common misconception that cannabis jobs are all chill vibes and terpene tastings. But if you’ve ever worked in a production facility, you know the truth: somewhere between the dream of craft cannabis and the finished product on the…

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(Pink) Jesus Saved My Life

It was 108° outside, but it felt so much hotter under the tent, sweltering underneath the Sacramento summer sun. Sweat was pouring down my face. The weed was running dry. My nerves were running thin. Through the haze, something caught…

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