The Hotbox with Dustin Hoxworth isn’t your polished PR interview. It’s me getting stoned and asking people the questions they probably aren’t ready for. These aren’t cold reads or copy-paste Q&As; I sit with my guests, usually multiple times, and…
The Hotbox with Dustin Hoxworth isn’t your polished PR interview. It’s me getting stoned and asking people the questions they probably aren’t ready for. These aren’t cold reads or copy-paste Q&As; I sit with my guests, usually multiple times, and…
A Field Manual To Identify SEO Red Flags & Combat Agencies In case you’re wondering why this is written like a military field manual, consider this introduction from my soon-to-be-published Field Manual on Dispensary Operations titled “FM-420 – Special Operations…
Picture this: The boardroom is flooded with early-evening light as the setting sun illuminates the dark wood of the conference table and creates reflections off the white board. All five members of the C-suite have assembled for what should have been…
Not all cannabis testing labs are created equal—and choosing the wrong one can cost you more than just time. Whether you’re overseeing compliance or managing cultivation, you know how high the stakes are. The difference between smooth deliveries and regulatory…
There’s a common misconception that cannabis jobs are all chill vibes and terpene tastings. But if you’ve ever worked in a production facility, you know the truth: somewhere between the dream of craft cannabis and the finished product on the…
The lights were dimmed inside the venue, and curtains were drawn over the windows to prevent the late July sun from blazing in. A DJ was blasting dance music as a rotating light shone from the ceiling. Guests waited in…
Apple turned opening a cardboard box into a brand moment. Cannabis brands can do the same. The box. The lift of the lid. The perfectly placed parts. Apple perfected the art of the unboxing and embedded that into their customer…
The cannabis industry, while still federally illegal, faces a slew of restrictions, many of which regard marketing and advertising. For instance, traditional forms of advertising, like Google Ads, are limited to cannabis dispensaries—it’s against Google’s guidelines to advertise “recreational drugs.”…
I’m a sucker for a good brand story, and I love how open Raveena & Sidney were when talking with me about Purple Rose Supply. I think it says a lot when the founders are willing to get on a…
We’ve experienced a “Green Rush” in cannabis, no question. The initial growth paired with a flood of investment dollars years ago, mergers and acquisitions, and recent consolidation in cannabis is comparable to the mid-1800s Gold Rush. The problem is, most…
If you or anyone you know has been incarcerated, particularly for longer periods, you know how hard it is to reenter society. (The rest of us can only imagine the moral strength and courage required!) This is – of course…
