RollPros Launches TruRoll Certification: The First-Ever Quality Standard for Pre-Rolls
New industry mark establishes a gold standard for freshness, consistency, and craftsmanship, giving consumers a trusted way to identify premium joints
FOR IMMEDIATE RELEASE: VANCOUVER, WASHINGTON – October 07, 2025 – RollPros, the industry leader in pre-roll automation technology, today announced the launch of the TruRoll Certification Program, the first and only quality certification designed to elevate pre-rolls to the level of other premium consumer goods.
Much like Gore-Tex in outdoor gear or Vibram in footwear, the TruRoll mark serves as a trusted badge of excellence, signaling to consumers that a joint has been made with whole flower, precision rolled using RollPros’ proprietary Blackbird system, and crafted to deliver a consistent smoking experience.
“The TruRoll mark makes it easy for consumers to recognize high-quality joints as soon as they walk into a dispensary,” says Kyle Loucks, Founder & CEO of RollPros. “It’s another way for us at RollPros to add value for cannabis brands that go the extra mile to ensure their pre-rolls are nothing short of exceptional.”
Several leading brands have already earned the TruRoll Certification, including The Clear Brands, Nimbus, Mello, and Kaprikorn. Their early participation demonstrates the need and positive reception of TruRoll as the gold standard for pre-roll production.
To qualify for TruRoll certification, products must be made entirely from whole flower with no shake or trim. They must also be rolled using RollPros’ Blackbird system to ensure consistency and precision, and they must be produced by trained operators following strict quality standards. Brands that apply but do not meet the benchmark on their first attempt will receive constructive feedback and support from RollPros, reinforcing TruRoll’s role as both a certification and an industry improvement initiative.
“We’ve always believed we grow the best flower on the market, but we were always left disappointed with the experience of smoking cones,” says Brian Adams, Founder & CEO, Nimbus Cannabis Co. “Then we got the RollPros Blackbird. Since switching to the Blackbird, we’ve been complimented on our straight-rolled pre-rolls and for preserving the natural flavor of our flower. The RollPros Blackbird produces the best pre-rolls by a landslide, and the TruRoll logo will tell our customers they’re consuming a pre-roll that burns perfectly without compromising the flower’s taste.”
The TruRoll mark communicates instant recognition of quality in a category that has long struggled with consistency. For consumers, it makes it easy to identify joints they can trust. For brands, it offers credibility, market distinction, and an opportunity to stand out as leaders in the shift toward premium, certified pre-rolls.
To learn more about the TruRoll Certification Program or check out certified products, visit www.trurolls.com.
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About RollPros
RollPros is the leader in pre-roll joint automation technology for the legal cannabis industry. Based in Vancouver, WA, the company’s proprietary Blackbird Joint Rolling system mimics the compaction of hand-rolled joints while preserving the integrity of the flower’s essential ingredients. The company’s automation system helps cannabis businesses thrive by facilitating production of the industry’s highest-quality pre-rolls, optimizing production capacity, and freeing up key personnel to focus on critical business activities. RollPros is the first company to create a commercial joint rolling machine that does not require pre-made cones. Earning a place on the 2025 Inc. 5000 list of the fastest-growing private companies in America, RollPros is redefining what’s possible in cannabis automation and cementing its reputation as the pioneer of a new era in pre-roll production. For more information, visit rollpros.com.
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