Las Vegas, NV – This year at MJBizCon, the culture is stepping outside. Literally. In a powerhouse collaboration that blends innovation, legacy, and raw human energy, FOHSE (Future of Horticultural Science & Engineering), MJBiz, and Fat Nugs Magazine are bringing the iconic Faces of Cannabis experience straight to the porch of the MJBizCon at the Las Vegas Convention Center on Wednesday, December 3, and Thursday, December 4, running all day, during expo hours.
This isn’t a booth. This isn’t a backdrop. This is a stage for the community and industry to share.
Three forces came together to make this moment happen:
- FOHSE, the global titan of horticultural lighting and engineering, trusted by cultivators who want more than just numbers, they want excellence
- MJBizCon, the largest, most established cannabis business Conference and Expo in the world.
- Fat Nugs Magazine, the independent media brand documenting the heartbeat of cannabis culture worldwide.
A Portrait Series With a Pulse
Dustin Hoxworth, Derral Peach, and the Fat Nugs team have traveled the country bringing the Faces of Cannabis to multiple cannabis events throughout 2025, capturing what cannabis really looks like – not boardrooms, not marketing decks, not buzzwords. It’s about people. Founders with dirt under their nails. Trimmers who work miracles. Budtenders who keep communities educated. Legacy growers who paid the price before legalization. Veterans using the plant to stay alive, and the list goes on and on.
At MJBizCon 2025, those faces won’t be hidden inside the show. They’ll be front and center, right on the porch, in the open air, against the neon roar of Vegas.
“Faces of Cannabis is our love letter to the people who built this industry from nothing,” said Dustin Hoxworth, Founder & Editor at Large of Fat Nugs Magazine. “To bring this project to MJBizCon with FOHSE is the kind of alignment you don’t script. You just show up and feel it. FOHSE pushes innovation. MJBiz pushes business. Fat Nugs pushes culture. When those three converge, it’s not just an activation, it’s a moment.”
Attendees can step into the FNM studio, breathe for a second and let the camera capture their truth. Select portraits will appear in future Fat Nugs print editions, the Weekly Digital Magazine, and across FNM platforms.
FOHSE Fuels the Experience
FOHSE didn’t just show up. They powered the entire thing. While FOHSE is synonymous with cutting-edge cultivation lighting and engineering solutions trusted around the globe, their sponsorship of Faces of Cannabis signals something deeper – a belief that technology exists to serve the people behind the plant, not overshadow them.
“Everything we build, every system we design, starts with the cultivator,” Michael Rosenfeld said. “Faces of Cannabis honors those hands, those minds, those stories. That’s the kind of culture we want to amplify, and MJBizCon is the world’s biggest stage to do it.”
To explore FOHSE’s innovations, visit https://fohse.com/.
MJBizCon Meets the Culture
For years, MJBizCon has been the business command center of the industry. It’s been the place where deals spark, partnerships form, and the global cannabis story moves forward.
By placing Faces of Cannabis directly on the patio of the Expo, MJBiz is making a statement: cannabis is not just a market; it’s a movement. This is where the suits meet the street. Where operators meet innovators. Where legacy meets future. And where the world sees the faces behind the flower.
Learn more about MJBizCon at https://mjbizconference.com/.
“This is more than a partnership,” Dustin added. “It’s a signal that the industry understands that culture matters and those stories deserve the main stage.”
About Faces of Cannabis
The FNM Faces of Cannabis is the global portrait project created to document the diverse, unfiltered, and deeply human side of the cannabis community. From veterans and advocates to creatives, scientists, cultivators, and community leaders, the series captures the soul of the movement one portrait at a time.
About FOHSE
FOHSE (Future of Horticultural Science & Engineering) designs and builds the world’s most advanced horticultural lighting and cultivation engineering systems. Their solutions empower growers at every scale to push the limits of what cannabis can be. Learn more at https://fohse.com/.
About Fat Nugs Magazine
Fat Nugs Magazine is an independent cannabis media brand built on culture, photography, storytelling, and community. With global print editions, digital publications, international coverage, and a growing network of partners, FNM documents cannabis with grit, truth, and heart. Visit fatnugsmag.com.
About MJBiz
MJBiz is the leading B2B resource for the cannabis industry. Founded in 2011, it is the most trusted publisher and event producer serving cannabis industry entrepreneurs and investors from around the globe. MJBiz produces MJBizCon, the longest-running and largest cannabis trade show in the world. The 2015-2019 events were each named to Trade Show Executive’s Fastest 50 list and ranks on the Gold 100 list of largest tradeshows in the U.S. The 2025 event will return to Las Vegas December 3-5, 2025 (Pre-Show Forums December 2). The MJBiz team also produces news and analysis of the marijuana and hemp industries via MJBizDaily, MJBiz Factbook. For more information about MJBizCon or MJBiz, please visit www.MJBizCon.com and www.MJBizDaily.com.
Media Contact
Dustin Hoxworth
Founder & Editor at Large
Fat Nugs Magazine
dustin@fatnugsmag.com
www.fatnugsmag.com
