Corporate Cannabis Killed the Story. Now No One Cares
PR is the New Plug: Why Your Story Moves Weight Faster Than Your Product
Back in the day, everyone swore their plug had “the best weed.” But the reason you stayed loyal wasn’t just the bag; it was the vibe. The stories, the trust, the way they made you feel like you were in on something exclusive. Fast forward to today’s legal market, and the same rule applies: your…
Green Leaf Named in Inc. 2025 List of Fastest-Growing Private Companies
Inc. Names Green Leaf Business Solutions to Its 2025 List of the Fastest-Growing Private Companies in the Pacific Companies on the Inc. Regionals: Pacific list had a median growth rate of 124 percent. FOR IMMEDIATE RELEASE: [Vista, CA, April 1, 2025] — Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping…
From Books to Buds: My Career Journey to Cannabis PR Michael Mejer
Art Courtesy of Casey Renteria If you would’ve asked 17-year-old me if I’d have a career in cannabis, I probably would have laughed in your face. At the time, it didn’t seem possible to have a meaningful cannabis career that was legal. But boy, am I glad that times have changed, and I found…
Preserving Cannabis Culture: How Proactive Public Relations is Breaking Down Stereotypes
Art Courtesy of Casey Renteria Cannabis Prohibition For centuries, cannabis has been a powerful wellness remedy, a stress reliever, and a recreational pastime. Yet, the mainstream media has portrayed cannabis as a villain with a bad reputation for decades. This is mainly due to racially motivated laws that were put in place in the mid-1900s…
A 2024 Manifesto for Modern-Day Cannabis PR
Art Courtesy of Casey Renteria The Public Relations (PR) industry went through massive disruption over the past 24 months. We’ve seen it all—from the collapse of spray-and-pray media outreach to the death of deeming “five press releases per month” a strategy. These fundamental collapses are a testament to just how ripe for disruption PR truly…