Impurities in Cannabis Products
The cannabis industry has spent the last decade obsessing over potency. THC percentages dominate menus, packaging, and marketing conversations, often treated as the primary indicator of quality. But as the market matures and competition tightens, potency alone no longer tells the full story. Increasingly, the real differentiator between a premium product and a liability is…
The Future Is Flavor: Why Potency Isn’t Everything
When shopping for cannabis, many consumers are drawn to a single number on the label: THC potency. The higher the percentage, the better the product, right? Not necessarily. While potency can play a role in the cannabis experience, it’s far from the only factor worth considering. Elements like terpene profiles, growing methods, extraction methods, and…