Empowering Brands to Deepen Loyalty, Fuel Sales, and Build Community
November 4, 2025 – Digital Awesome announced the launch of its Customizable Cannabis Brand Mobile Apps, a first-of-its-kind mobile app solution giving cannabis brands their own fully branded mobile community.
With this new app service, brands can deliver loyalty programs, product education, store locators, and gamified loyalty experiences all in a native mobile app available on the Apple App Store and Google Play, putting their brand in their customers’ pockets.
“This is a major step forward for cannabis brands that want to move beyond the retail shelf and truly own their customer relationships,” said Mark Nelson, CEO and Founder of Digital Awesome. “For the first time, brands can build a fully branded mobile community – a direct, always-on space that not only drives sales for retail partners but also nurtures meaningful connections and loyal followings for their products.”
Unlike Digital Awesome’s signature dispensary apps, which focus on retail sales and store loyalty, these new brand apps focus on building community and loyalty for the brand itself, ensuring that engagement follows regardless of where customers buy.
Key Features:
- Direct-to-Consumer Communication: Send push notifications for product drops, events, and campaigns.
- Customizable Loyalty & Rewards: Let customers earn points from any purchase location with code-based earning, and redeem them for merch, sweepstakes, or digital perks.
- In-App Swag Stores: Make it easy for fans to buy branded gear and rep the brand everywhere they go.
- Community & Education Hub: Share exclusive brand content, product education, and integrate with social media or Discord to keep fans engaged.
- Analytics & Zero-Party Data: Gain valuable insights into customer demographics, preferences, and engagement to guide product and marketing strategy.
Digital Awesome is now accepting brand app development applications and is offering a limited-time 50% off development promotion for select early adopters.
Learn more about customizable brand apps.
